The 4 Steps to Selling Embroideries and the Trip to Hao Lu and Tam Coc

This slideshow requires JavaScript.

Hoa Lu and Tam Coc made for a great day out from Hanoi.  We booked a tour for this one as it was much easier and more time efficient. The mini bus was cramped and I was seated with a young lady from New Zealand who was befriended by Rhoda as she was all alone.

Hoa Lu is a small town surrounded by mountains. It would have looked really nice if not for the paved parking lot that was obviously there for the tourist buses.  It looked so shabbily made and seemed so out of place in the otherwise tranquil valley. Fortunately, there wasn’t much of a crowd.  We took a cemented path passed an archway and on to the two tiny temples.

The two temples  dedicated to the king and the the queen’s lover were quaint and looked exactly like each other. The difference was that the queen’s statue was turned towards the king’s temple even if she were in her lover’s temple.

We boarded the mini bus to head to Tam Coc while the others took off on bikes through the countryside.

The trip to Tam Coc took less than an hour and we were deposited to a large restaurant fronting the boat dock that seemed to have been put there to specifically cater to tours.  The buffet lunch came with the tour price.  The spread was large but the food tasted all the same, especially the fried stuff.

With stomachs full, we all gathered at the boat dock where the guide assigned us to the boats.  Jeannette and I shared a small boat for the cruise along the Tam Coc river.  A middle-aged woman  rowed with a paddle  while her son rowed with his feet.  I think the Vietnamese generally row with their feet as I have seen even at the Mekong but the one at Tam Coc was more acrobatic as it involved literally grasping the two oars with the feet and rowing without an engine!  He must have really strong abs and back as I can’t imagine the strain it has to put up with.  At times, the rower would normally row with his hands.

Row row row your boat gently down the stream . . .

Merrily merrily merrily life is but a dream.

The rice had all been harvested so there was none of the verdant rice fields lining the river banks that look so picturesque in tourist brochures.  We did see a few farmers plowing the waist-deep water.  We passed through craggy limestone cliffs and pleasant hills.  It’s a stretch of the imagination though to call it “Halong Bay on land,” as all the tourist literature do.

We passed through three caves and at the last cave the river had been fenced off perhaps to prevent the boats from going further.  We made a u-turn and this is where all the fun began.

I’ve had read all about the persistent vendors on the boats and had been sufficiently prepared to deal with them.  What I had not been prepared for was the pleasant way the woman,  let’s call her “Mother, ” rallied to us to her side.  Years of selling had probably given her an insight on people’s psyche and she came well-armed with the psychology of selling.  I knew she would sell us something as the first thing she did when we left the dock was to pull-out a big plastic bag full of embroidery from a small steel cabinet behind where I was seated.  “There’s her stuff,” I told Jeannette in Filipino.  “Be prepared to say no or bargain.”

As we made a u-turn and to retrace our route back, she showed us a picture of her two kids she refers to as “baby.”  Then she showed us an article about the famous embroidery of Tam Coc.  The selling had began.  Perhaps to ensure the pedigree of what she was about to sell, she showed us a picture of her embroidering.  “Oh…. ah…. really….” Jeannette and I smilingly  muttered.  She was methodological.  I half expected her to bring out a power point presentation of “The Beauty of Tam Coc and Its Embroidery. ”  This woman had probably taken a course in “The 4 Steps to Selling to Tourists.”

Step 1:  Establish rapport with them by telling stories about your family.  If they are Asian, acknowledge how you are both similar.

Since I had pointed out to her that Jeannette had always been mistaken as Vietnamese and they could pass on as sisters, I had unwittingly opened myself to Step 1.

Step 2:  You are not merely selling someone else produce.  You are selling something you made yourself even if it obvious that the t-shirt came from some factory or the blanket your selling looks exactly like the one that is being sold by the other boat.

Step 3:  Remember everything in Step 1 and use it as an advantage to sell more.  One really good line is  “We are sisters… so you buy more…”

I heard some rustling behind me and lo and behold! Our boat had turned into a mini souvenir stall with t-shirts, blankets, table cloths, and embroideries.  We did buy  some embroidery because they were really pretty and quaint and Tam Coc really is known for its embroidered pictures.  Jeannette bargained hard and we got ourselves a good deal.  It was all in good fun anyway as we kept laughing all along and in fairness, “Mother” wasn’t very persistent by Vietnamese selling standards.   We were lucky as “Mother” never resorted to Step 4:  Don’t let them off the boat if they don’t buy. 

We did see some boats parked along the banks with the rower persistently selling to the harassed occupants.  We never stopped or even slowed down as we made our way back.  Perhaps “Mother” with her cunning ways had already psyched us out as being softies.

Don't be fooled by this woman. Beneath her quiet demeanor is a cunning saleswoman.

As we arrived at the dock, “Mother” asked for a tip.  I jokingly said that I’d give her a tip but she has to return the biscuits and drinks we bought for her and her son from one of the boat vendors past the last cave.  We gave her 15,000 to split between the two of them.

It was a pleasant experience really in spite of being “hostaged” to buy something.  Given that kind of situation I think the best way to deal with it to simply do so with a smile, banter while you bargain, and not let it ruin the entire experience.

Such was not the case with Julie and Eva whom we had  to “rescue” her from their  rower who did bring them back to the dock but wouldn’t let go until Julie bought a shirt.  She was all frowning and had turned a bit rude.  When she asked for a tip we simply turned our backs and fled!

In the meantime, I have to find a wall where I can frame and hang my 5 mini embroideries.

Categories: Vietnam | Leave a comment

Post navigation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at

%d bloggers like this: